Monday, February 4, 2008
Envisioning Green: Pictures and Colours that Sells
Denise Waggoner, vice president of creative research at Getty Images, has a vision about green marketing. Waggoner has been studying the kind of colours and images that appeal to green-minded consumers. Water, trees, forest, animals - what, exactly, get consumers attention? Along the way, Waggoner found out that not all shades of green are equal.
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